Exco Globalisation Programme™
Perlmutter proposed that “the degree of internationalisation of a firm could be estimated by the mentality and orientation of its executives”.
Designed as a 1 day programme to help the Exco team understand their leadership role in the globalisation process:
Content:
- globalisation process and the Exco’s role
- becoming globally astute
- global business and the impact of culture
- cultural integration of the JV partnership
- cross cultural management strategies
- cross cultural marketing strategies
- Policy formulation the Exco’s role and responsibility
A real must for gaining the competitive edge !
