Exco Globalisation Programme™

Perlmutter proposed that “the degree of internationalisation of a firm could be estimated by the mentality and orientation of its executives”.

Designed as a 1 day programme to help the Exco team understand their leadership role in the globalisation process:



  • globalisation process and the Exco’s role
  • becoming globally astute
  • global business and the impact of culture
  • cultural integration of the JV partnership
  • cross cultural management strategies
  • cross cultural marketing strategies
  • Policy formulation the Exco’s role and responsibility